In the key demo of viewers 25-54the demographic group most valued by advertisersNightly slipped to a very close second place, with a total audience of 1.471 million viewers, narrowly behind World News, which drew 1.482 million, essentially a draw. The historic ratings drop came at an awful time for the Peacock Network as it gears up to air the upcoming TokyoOlympics. Many of the most popular news sourcesnetwork evening news, daily newspapers and morning news, for examplehave audiences whose partisan and ideological breakdowns are fairly similar to the publics. In fact, according to the same January 2018 NBC/WSJ poll, the 21% of Americans who watch MSNBC are also slightly older: And, MSNBC viewers are nearly as likely to be white as those who watch Fox News: Additionally, when it comes to their self-described economic circumstance, they are essentially identical: Differences start to emerge when looking at these cable news viewers by profession and education. For example, CNN+ plans to launch later in March and have signed on a number of familiar faces including Chris Wallace from Fox and Anderson Cooper planning to host two programs. In the key demo, ABC finished first in November with 991,ooo viewers, followed by NBC (886,000 viewers) and CBS (621,000 viewers). Men dominate the regular audiences of the financial publications included in the survey: 73% of the regular readers of the Economist and Bloomberg Businessweek are men as are 71% of regular Wall Street Journal readers. Also #1 Most-Watched Regular Weekday Programin All of TV, Beats World News Tonight in Total Viewers For First Time in Three Years & Marks Highest Viewership Week in Nearly a Year, PLUS: Nightly News Wins the Younger A18-49 Demo. For USA it will be a return to their origins the channel was launched as a cable sports network (and competitor to ESPN) over forty years ago. Warner Bros. The distinction of Most Watched Network is a testament to the depth and quality of our programming, which continues to consistently deliver many of televisions biggest hits, night after night and across all genres, added Susan Rovner, NBCUniversal Television and Streamings Chairman of Entertainment Content. DePauw University professor and media critic Jeffrey McCall doesnt blame Trump, but he feels "Today" simply doesnt offer viewers what they want to consume to start their day. The rapidly-growing NBC News Digital Group, including its streaming news service NBC News NOW, along with the SiriusXM TODAY Show and MSNBC radio channels and NBC News Radio on the iHeartMedia 24/7 News Network, provides continuous content to consumers wherever they are, whenever they want it.NBC News and MSNBC are part of the NBCUniversal News Group, a division of NBCUniversal, which is owned by Comcast Corporation. FDA gives full approval to Pfizer vaccine amid rapid COVID-19 spread, more than double Medicare Part B spending, Republicans who support Trump more than party: 46 percent, Republicans who support party more than Trump: 62 percent, Democratic Sanders-Warren voters: 88 percent, Biden voters in 2020 general election: 91 percent, Trump voters in 2020 general election: 50 percent. The tournament averaged 286,000 viewers on Saturday and 291,000 viewers on Sunday. Other childrens targeted cable networks have also reported significant declines in viewers as kids continue to migrate to streaming platforms. In December 2021, Disney announced they were dropping FX on Hulu with the cable network planning to produce 30 originals programs in 2022, doubling its total. In the key news demo, NBC News averaged 661,000 A54-54 viewers, also leading. Note: These are the final national ratings, including all live+same . In 2021, the cable networks average audience was just 233,000, a decline of over 90%. Mutual Fund and ETF data provided by Refinitiv Lipper. Today, the divide between those who watch Fox News and MSNBC is nearly as stark as the typical Republican/Democratic partisan divide. Are you interested in testing our business solutions? DATELINE NBC EXCLUSIVE: INSIDERS CLOSE TO MURDAUGH FAMILY SPEAK OUT IN ALL-NEW TWO-HOUR FRIDAY SPECIAL, MEET THE PRESS WITH CHUCK TODD IS #1 IN THE KEY DEMO, DELIVERS 1.5 MILLION VIEWS ACROSS DIGITAL PLATFORMS, NBC NIGHTLY NEWS IS THE #1 EVENING NEWSCAST IN KEY DEMO FOR BACK-TO-BACK DAYS, INTERVIEWS WITH NATIONAL SECURITY ADVISOR JAKE SULLIVAN AND SEN. DAN SULLIVAN ON MEET THE PRESS WITH CHUCK TODD THIS SUNDAY. (Average audience is defined as the average number of TVs tuned to a program throughout a time period.) Quotes displayed in real-time or delayed by at least 15 minutes. Resourceful and proactive journalist with experience developing multimedia stories in evolving news and TV industries. The story was worse relative to Q4 2017, as Nightly News was -16% in total. Reruns of "Law & Order: SVU" and "Law & Order: Organized Crime" followed. , which drew 1.482 million, essentially a draw. Craig Melvin, Sheinelle Jones, and Al Roker were the anchors for the broadcast and did not disclose further details. Just one new Alzheimers drug with questionable benefits could more than double Medicare Part B spending. PLUS, MSNBC IS #1 MOST-WATCHED NETWORK ACROSS ALL OF TV FOR 2020 DEMOCRATIC NATIONAL CONVENTION WITH 5.7 MILLION VIEWERS, NBC NEWS DIGITAL DRAWS MORE THAN 110 MILLION VIDEO STARTS, MORE THAN 4.5 MILLION TOTAL HOURS WATCHED. The newscast also tops CBS by +407,000 (+60%). Additionally, Nightly News is #1 in A18-49 with1.085 million viewers, beating ABC by +39,000 (+4%), marking its first win in that measurement in over a year. Conservative groups are already running ads calling it a socialist health care plan and the drug lobby argues it will lead to fewer prescriptions being approved. Another idea for savings with some GOP buy-in is requiring price increases to track overall inflation. Sister network A&E had an even sharper decline. Sister network TBS averaged 1.61 million primetime viewers in 2011. Capt. Ten years ago, Food Network averaged 1.18 million primetime viewers, in 2021, the average audience was 820,000 (-30%). The group of centrist Democrats object to Pelosi's plan to begin work on the budget measure and to wait to pass the infrastructure bill.. Most news audiences, however, scored substantially better than the public. LPGA Tour Championship is watched by a total number of 411,000 people (0.13% rating) per the daily audience measurement on November 20, 2022. For more information about NBCUniversal, please visit www.NBCUniversal.com. Devastated by a loss of advertising revenue and a steep decline in viewers and readers, the commercial media has a vested interest in catering to those who remain. 35-49: 58 percent 50-64: 71 percent 65+: 86 percent Whites: 66 percent Blacks: 76 percent Latinos: 71 percent Urban residents: 79 percent Suburban residents: 67 percent Rural residents: 52 percent. This means that no matter how you define your audience, NBCUniversal can help you reach them. (Thats 258,472 since yesterday morning.). NBC was officially the most-watched network in America from 2020-21. After reaching a peak in 2011, the audience delivery for many top-tier cable networks have tumbled. 62.5 percent: The share of all American adults at least 18 years of age who are fully vaccinated, per CDC. NBC News brands include NBCNews.com, msnbc.com, TODAY.com, NBCPolitics.com, NBC Nightly News, Meet the Press, Dateline, Breaking News and Newsvine. Age Distribution 17.32% 25.49% 17.03% 14.95% 14.19% 11.03% 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+ ABC ended up with 4.307 million, while Fox placed last with 3.558 million. Nielsen. This also is the case for the regular audiences for Sunday morning news shows, business magazines, and both USA Today and the Wall Street Journal. To use individual functions (e.g., mark statistics as favourites, set All rights reserved. A former associate of Rudy Giuliani is expected to plead guilty to federal campaign finance charges, court documents show. At that time many top-tier cable networks were televising original programs attracting millions of viewers each night. Current hosts Savannah Guthrie and Hoda Kotb, along with bit players such as Craig Melvin, Carson Daly and Jenna Bush Hager, havent resonated with Americans the way their predecessors did. Among A25-54 viewers, MSNBC averaged 1.247 million, beating ABC News by +448,000 (+56%), CBS News by +774,000 (+164%), and FOX News by +608,000 (+95%). And who hasnt? Martin Nielsen. Polling for NBC News and The Wall Street Journal is conducted by Republican pollster Bill McInturff and Democratic pollster Fred Yang. Lauer remained the shows biggest star until he was fired in 2017 at the height of the #MeToo movement, further damaging the shows legacy. NBC Nightly News with Lester Holt averaged 7.32 million, down 11% from 8.27 million; and CBS Evening News with Norah O'Donnell posted 5.4 million, down 8% from 5.86 million. In contrast, political talk shows, particularly conservative talk programs, have older audiences. As 2016 exit polls demonstrated, education level has become the new political divide in America. NBCs victory was the first time, slipped to a very close second place, with a total audience of 1.471 million viewers, narrowly behind. Statista. Approximately 21,600: The number of people evacuated from Kabul yesterday by military and coalition flights, per the White House. Yet there are some notable exceptions. This decline is reflected across most news audiences. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. A majority of the public (64%) also continues to prefer to get political news from sources that have no particular political point of view; just 26% prefer news from sources that share their political views. As of January 2016, NBC News reaches "more than 58 million unique visitors who generate more than 1.2 billion page views and 140 million online video streams each month," according to its website. According to comScore, CNBC reached a record 84.9 million average monthly unique visitors in 2020, which was up 56% year-over-year, resulting in eleven straight months of double-digit,. The Congressional Budget Office estimates H.R. Lester Holt is the anchor, and named the most-trusted television news personality in America, according to the most recent The Hollywood Reporter/Morning Consult survey. If you look at MSNBC and CNN demographics, you'll find only slightly younger audiences in recent years, and the median age of MSNBC viewers hit 65 in 2017. As viewing habits continue to shift across live linear, on demand, and digital, helping marketers reach audiences at scale requires a total audience approach, enabling NBCU and our partners to understand where viewers are consuming across all screens AND to measure that consumption accurately. But since this infrastructure-reconciliation effort by Democrats is going to continue to play out through the fall, were not getting worked up about a procedural ideological standoff in late August. As a Premium user you get access to background information and details about the release of this statistic. "That this is not happening might be a bad sign for public interest in the Olympics generally, and that will hurt NBC's overall Olympics viewership," McCall said. Ten years ago there were dozens of top rated original scripted programs on cable. All Rights Reserved. Fox News viewers are a bit more likely to be employed, while MSNBC watchers are more likely to be employed in professional or managerial roles than the Fox News audience: Further, when looking at education, the differences between the groups expand: This education demographic is what drives the differences between Fox News and MSNBC viewers. Also out-drawing LIV was NBC's . Fox says it will be investing upwards of $300 million on Fox Nation and Fox Weather, both streaming providers. In 2011, FX was a Fox-owned cable network. ", CNN BOSS JEFF ZUCKER, FORMER KING OF MORNING SHOWS, CANT FIX NEW DAY DISASTER. "Frankly, the news agenda is hardly more positive in 2021, with crime, border problems, inflation, and COVID variants needing to be covered. The NBCU portfolio reaches 226 million adults every monththats 93% of America. Liberals also make up 48% of regular viewers of Hardball, 43% of Daily Show viewers and 40% of Colbert viewers. For Disney entertainment networks the audience loss was far greater than ESPN. averaged 3.59 million viewers and a 0.31 rating among adults 18-49 on NBC, down 31 percent in total viewers . "This season's top . Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Research Manager Consumer & Business Insights, Profit from additional features with an Employee Account. Discovery, Inc.: HGTV was one of the few prominent cable networks that have actually maintained its audience in the past decade. That's +33% more than CBS in total viewers, and +41% more in the. NBC won both the 52-week TV season in adults 18-49 and in total viewer figures for the first time since 2018, bolstered by favorable ratings for Sunday Night Football, Saturday Night Live, This Is Us, The Voice and Americas Got Talent. In total viewers, NBCs win totaled approximately 33.6 million more hours watched than any broadcast competitor from the start of the season to its culmination (Sunday, Sept. 19). Brad Adgate is an Independent Media Consultant, cable original entertainment series attracting millions of viewers. MSNBC ranked third (behind Fox News and ESPN) with 1.54 million primetime viewers and CNN averaging 1.11 million primetime viewers ranked sixth. More than half a million people used NBCNews.coms Plan Your Vote interactive tool to learn everything they need to know about casting a ballot in the 2020 presidential election. viewers in the demographic . The Tonight Show Starring Jimmy Fallon was this summers top late-night show in 18-49, winning over Late Show With Stephen Colbert and Jimmy Kimmel Live.. According to a Gallup study conducted in 2013, 94 percent of Fox viewers "identify as or lean Republican.". (Thats 610,018 since yesterday morning.). WASHINGTON, D.C. (Aug. 21, 2020) MSNBC was the most-watched network across both broadcast and cable in total viewers for the 2020 Democratic National Convention (Aug. 17-Aug.20), sweeping each night in primetime and unseating CNN from the 2016 most-watched position. In 2011 HGTV averaged 1.21 million primetime viewers, the average primetime audience in 2021 was 1.24 million (+3%). The income profiles of all three major cable news network audiences also closely track the general public. 1 entertainment program rank for the first time ever. 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For more information about NBCUniversal, please visit www.NBCUniversal.com newscast also tops CBS by +407,000 ( +60 % ),... Use individual functions ( e.g., mark statistics as favourites, set all rights reserved was -16 % in viewers... Average number of people evacuated from Kabul yesterday by military and coalition flights, the... A Premium user you Get access to background information and details about the release of this statistic at 15!
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