Xiaomi Inc. Report contains a full analysis of Xiaomi segmentation, targeting and positioning and Xiaomi marketing strategy in general. According to Fortune Tech, Huawei is currently at number three rank in the global market. The Motley Fool has a disclosure policy. MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. Huawei also has a growing presence in Western markets, and it created Alphabet's (GOOG 0.23%) (GOOGL 0.33%) well-received Nexus 6P flagship phone. 03925319, Artificial Intelligence: Leading Technology Companies, Cybersecurity: Leading Technology Companies, Electric Vehicles: Leading Technology Companies, Strategic Alliances Announced in Last 12 Months, Special Purpose Acquisition Corps. Fig. Xiaomis once-admired strategy for winning Chinas smartphone market has backfired. The company's latest flagship, the R9, stands out from the competition by placing a 16-megapixel camera on the front screen for selfies. We also use third-party cookies that help us analyze and understand how you use this website. Standing at rank four, Xiaomi competes against electronic manufacturing giants such as Apple, Google, and Microsoft. [1] About Us (2018) MI, Available at: http://www.mi.com/en/about/, [2] Liao, R. (2018) Inside Xiaomi: The perks and perils of startups that join its ecosystem TechinAsia, Available at: https://www.techinasia.com/xiaomi-ecosystem, [3] Source: Pandaily (2017) Available at: https://pandaily.com/xiaomi-ceo-lei-jun-how-xiaomi-turned-the-tables/, Interpretivism (interpretivist) Research Philosophy, Segmentation, Targeting & Positioning (STP). They built their products of high quality and far better in technology in terms of the hardware, software and other operating systems. The company continually adapts existing and new products in the mobile phone market. Thus, they are a huge threat to Xiaomi. A competitor analysis, also called competitive analysis and competition analysis, is the process of examining similar brands in your industry to gain insight into their offerings, branding, sales, and marketing approaches. But it cannot be denied that the Chinese smartphones and consumer electronics have also obtained their fair share of customers in the global market. Learn More. Lava4. This marks the first . Xiaomi Competitors There are several brands in the market which are competing for the same set of customers. Within China, Oppo focuses on lower-tier cities which were overlooked by larger OEMs. Nevertheless, currently around 80% of the companys revenues are generated from selling smartphones. Five Forces Analysis Based on Xiaomi, a Chinese Smartphone Company Wang, Jiaying1 1Xi'an Teiyi High School, Xi'an, 710054, China 2857687831@qq.com . Xiaomi is a Chinese-based company and for a number of reasons, the brand has struggled to find acceptance in the western market. We'll assume you're ok with this, but you can opt-out if you wish. Camera is one of the strongest features of Redmi smartphones with sharp and crisp pictures, 6. Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. Competitors. Oppo's smartphone shipments surged 67% in 2015 to 50 million units, thanks to robust demand for its metal-cased R7 series, the Mirror 5, which has a sparkling diamond glass panel, and the iPhone-like Neo 7. Many competitors in same price tag segment, 2. What is a competitor analysis? Xiaomi has 4 employees across 6 locations and 328.31 b in annual revenue in FY 2021. You decide to conduct a market analysis for your business. The most interesting aspect of this . This report stays updated. According to the stats of 2015, Xiaomi is ranked as the fifth largest smartphone manufacturing company in the world. In the previous week, Arelik Anonim Sirketi had 1 more articles in the media than Xiaomi. Both devices run on an Octa-Core processor and an Adreno 650 GPU for the graphics. Its X1 was the world's thinnest smartphone at 6.65mm when, it was introduced in 2012 -- which is still thinner than Apple's iPhone 6s. Following recent investment, Xiaomi is valued as the fourth largest tech company in the world, so they're clearly doing a lot of things right.In today's article, we're going to use PESTLE analysis to uncover the Political, Economic, Sociocultural, Technological, Legal . Xiaomi has always focused on making people's life simpler with its innovative technologies. Xiaomi's IoT and lifestyle products roughly made 25 percent of revenue generation in 2018. length breadth and depth of Xiaomi's Xiaomi product line, and competitors' distribution systems. Apple fell to fifth place in China last quarter, according to IDC, after its shipments plunged 32% and left it with just 7.8% of the market. Xiaomi Inc. Report contains a full analysis of Xiaomi business strategy. According to Quartzs latest report, it is due to fact that they have also started spending on marketing tactics that their rivals are doing, and these are the practices that Xiaomi once claimed to avoid. Impressive growth rate 3. Macroaxis can help you discover thousands of investment opportunities in different asset classes. Xiaomi Corporation is a Chinese gadget manufacturer established by Lei Jun in 2010 and headquartered in Beijing. The mobile internet company enjoys cult-like following, the same way as its major competitor Apple. Competitor Analysis merupakan sebuah cara untuk mengumpulkan, mengidentifikasi, dan membandingkan apa yang kompetitor kita lakukan. Steps 2, 3, and 4: Use your competitors' websites, as well as SEO analysis tools like Ahrefs, to deep-dive into the service offerings and marketing strategies of each company. Xiaomi reports also that in 2020, the Xiaomi MIUI Earthquake Alert had 29 earthquakes (above magnitude 4.0 on the Richter Scale) correctly detected, and made over 9 million alerts. At this point we can't talk about many smartphone competitors, Well, phones like the Samsung Galaxy S22, the iPhone 14, the OPPO Find X5 or the top of the range from Motorola, are actually direct competition from the Xiaomi 12 launched last year. When done correctly, Xiaomi Corp's competitive analysis will give you plenty of quantitative and qualitative data to validate your investment decisions or develop an entirely new strategy towards taking a position in Xiaomi Corp ADR. Discover information and data insights on Xiaomi Inc's key competitors and market peers. Sophisticated investors, who have witnessed. The Dongguan-based company initially manufactured MP3 and MP4 players before pivoting toward mobiledevices. Here are the weaknesses in the Xiaomi SWOT Analysis: 1. The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. It is the highest number for any brand to date. These cookies do not store any personal information. Market Share According to Gartner's study, the total annual market share of Xiaomi in 2020 was 10.8%, and it achieved a growth of 15.7% compared to 2019. Huami is rolling into 2021, primarily focusing on two directions - 'healthcare' and the 'Chinese consumer market' - which are projected to become the company's key drivers. 1. Huawei is the third largest mobile equipment vendor inthe world with a 20% share, and also its third largest smartphone vendor with an 8% slice of the market. Besides this, Oppo and Vivo have a strong offline presence and have huge distribution network. This ensures greater revenues for Xiaomi. Xiaomi's market positioning is aimed at bridging the gap between the mass market and the high-end segment of the market. Below are the Strengths in the SWOT Analysis of Xiaomi Redmi : 1. The company continues to increase its hold on the domestic market by an average of six percent every year. 4. There are several brands in the market which are competing for the same set of customers. Samsung market share was 23% with a negative annual growth of 1.6%. Indian market is a cash bleeding battleground for brands. The timely availability of skilled workers is crucial for Xiaomi to stay ahead of the competition. By understanding Xiaomi Corp's . Budget Smartphone launched via flash sale model, 2. Essentially, it involves obtaining information about a company's biggest competitors to improve the business. The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. So in case of Xiaomi, it is facing low threat from new entrants into this industry. Per second sale is mind-boggling. Lower smartphone capabilities and functionalities compared to major competitors such as Apple and Samsung 3. Below are the top 14 competitors of Xiaomi: Hence this concludes the Xiaomi SWOT analysis. Micromax This article has been researched & authored by the Content & Research Team. Xiaomi's main competitors in China are Huawei, Vivo and Oppo whose 2020 market shares on the Chinese market are 30%, 18%, 16% respectively with Xiaomi coming in fourth with 13% (Counterpoint, 2021). Upgrade to remove this ad. MAJOR COMPETITORS : Apple: Apple sells less than 20% of the . Some factors like increased competitor activity, changing government policies, alternate products or services etc. Xiaomi Redmi is one of the leading brands in the mobile handsets sector. Xiaomi Corp's competitive analysis is the process of researching and evaluating its competitive landscape. A correlation of about +1.0 implies that the price of Xiaomi and its corresponding peer move in tandem. The following table illustrates Xiaomi segmentation, targeting and positioning: Full Nest IIIolder married couples with dependent children, Empty Nest Iolder married couples, no children living with them, Empty Nest IIolder married couples, retired, no children living at home. At a time when the smartphone market is increasingly saturated and competition is fierce, Xiaomi has been able to stand out from its rivals because . Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. Lenovo 3. Micromax. That unit posted 73% sales growth and accounted for a third of Huawei's top line. During the same period, Huawei's shipments rose 15% to 19.1 million, while its market share grew from 15.6% to 17.2%. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. This is another important aspect of Xiaomi business strategy. It takes into account all positive and negative factors that affect the firm's success, both inside and outside the company. Thus when it comes to industry rivalry for Xiaomi, it is facing extremely fierce competition in the market. The threats for any business can be factors which can negatively impact its business. Constant optimization of products through eco-chain. The company is also one of the few low-end players to offer fast charging technology -- a feature generally reserved for high-end devices. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition. [1]According to Cross Cultural Consumer Characterization by Young & Rubican, Interpretivism (interpretivist) Research Philosophy, Segmentation, Targeting & Positioning (STP), Bachelor Stageyoung, single people not living at home, Hard core loyals Soft core loyals Switchers, Easygoing, determined and ambitious personality types, non-users, potential users, first-time users and regular users, Lower class, working class and middle class, Struggler, Mainstreamer, Aspirer, Explorer. Retrieved July 16, 2017, from https://qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/ Xiaomi, by comparison, still generates about 90% of its sales from China. This Super AMOLED display has a max refresh rate of 90Hz. 3. TGM 546: Industrial Regional Analysis Xiaomi, Inc: The Rise of a Chinese Indigenous Competitor . Xiaomi is a Chinese electronics company with its headquarters situated in Beijing China but operating worldwide in terms of designing, manufacturing, and selling smartphones, laptops and other electronics. According to Canalys research report, in the Q3, 2018, Xiaomi's market share was 29.8% with an annual growth of 31.5%. Correlation between Xiaomi Corp and its competitors represents the degree of relationship between the price movements of corresponding pink sheets. Xiaomi competitive advantage is based on cheap costs of its products and services. But opting out of some of these cookies may have an effect on your browsing experience. The Motley Fool has the following options: long January 2018 $90 calls on Apple and short January 2018 $95 calls on Apple. Special launch of limited edition 16 GB storage and 2GB RAM phones, 4. It's unclear how much revenue Vivo generated in 2015, but its market share growth over the past year indicates that there's a growing appetite for homegrown premium devices in China. Positioning refers to the selection of the marketing mix the most suitable for the target customer segment. In Xiaomi Redmi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Key Xiaomi Statistics (Editor's Choice) Xiaomi's 2020, annual revenue of 38.4 billion dollars is really alarming. Also if we see the barriers to entry in this industry, there are a lot of barriers to entry for new companies as it takes a huge cost to setup this kind of industry in the first place. ET The strengths of Xiaomi looks at the key aspects of its business which gives it competitive advantage in the market. Huawei's revenue rose 37% to 395 billion yuan ($59.6 billion) last year as its net profit grew 33% to 36.9 billion yuan ($5.8 billion). The article below lists the Xiaomi SWOT, competitors and includes its target market, segmentation, positioning & USP. Continue reading more about the brand/company. The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. 2. Xiaomi. This helps it in reaching out to more and more customers. Xiaomi is one the largest China based consumer electronics company which is known worldwide for its phone and other electronic appliances. consumer electronics, semiconductors, telecommunication equipment, home appliances, automotive and many more. How they compare to your brand. Retrieved July 16, 2017, from https://www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx, Designed by Elegant Themes | Powered by WordPress. Competitors represents the degree of relationship between the price movements of corresponding pink sheets its corresponding peer move tandem! 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